But… Where Does the Content Come From?
How to Find Social Media Content for Your Business When you first start to plan out a social media calendar for your business, or maybe after a couple of months…
Why You Need a Target Audience
No, You Can’t Just Market to Everyone Listen, I know it’s tempting. I’ve seen it time and again — small businesses who are confident in their products or services know…
Take a Timeout to Appreciate Your Support Network
Whether you’ve been in business a few months, or for years, you’ve come a long way — and you didn’t get here all by yourself! I’ve been thinking a lot…
Dealing With Discrimination
How to Handle the Situation With Grace When You’re Judged Unfairly I had just finished up a meeting with a client and their own clients were arriving in the board…
Comparing Analytics
You’ve done all the right things: you’ve examined the best platform options for your business; you’ve started only as many social media accounts as you can consistently manage; you’ve created…
A Marketing Strategy is a Must-Have for Success
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
