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Crafting Your Branding Voice

When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare it down, considering each word carefully and how it REALLY reflects the core of your business and brand. Keep paring it down until you have five-seven adjectives left. You now have your branding voice. Here are adjectives to consider:

  • accessible
  • adorable
  • adventurous
  • agreeable
  • alluring
  • ambitious
  • amused
  • appealing
  • approachable
  • artistic
  • athletic
  • attractive
  • authentic
  • bold
  • boundless
  • brave
  • bright
  • busy
  • calm
  • capable
  • caring
  • casual
  • charming
  • cheerful
  • chic
  • classic
  • clever
  • coherent
  • collaborative
  • colourful
  • comfortable
  • community-driven
  • confident
  • connected
  • conservative
  • contemporary
  • cool
  • cooperative
  • courageous
  • creative
  • credible
  • cultured
  • curious
  • cutting edge
  • daring
  • dashing
  • dazzling
  • decisive
  • delicate
  • delightful
  • detail-oriented
  • determined
  • diligent
  • diplomatic
  • discreet
  • down to earth
  • dramatic
  • dry
  • dynamic
  • eager
  • earthy
  • eccentric
  • efficient
  • elated
  • elegant
  • enchanting
  • encouraging
  • endearing
  • energetic
  • entertaining
  • enthusiastic
  • ethical
  • exciting
  • exclusive
  • exuberant
  • fair
  • faithful
  • familiar
  • fancy
  • fashionable
  • fearless
  • festive
  • fierce
  • fine
  • flexible
  • flirty
  • formal
  • frank
  • fresh
  • friendly (lnext door neighbour)
  • fun
  • functional
  • funny
  • future-focused
  • futuristic
  • generous
  • genuine
  • glamorous
  • graceful
  • hardworking
  • helpful
  • hip
  • historic
  • honorable
  • humorous
  • impressive
  • industrial
  • informal
  • innovative
  • insightful
  • inspiring
  • intense
  • international
  • intuitive
  • inviting
  • knowledgeable
  • lively
  • low maintenance
  • lush
  • organic
  • playful
  • pleasant
  • powerful
  • precise
  • predictable
  • professional
  • quaint
  • quirky
  • radiant
  • rebellious
  • relaxing
  • reliable
  • responsive
  • retro
  • revolutionary
  • risk-taking
  • ritzy
  • romantic
  • royal
  • rustic
  • scholarly
  • secure
  • serious
  • silly
  • sincere
  • sleek
  • smart
  • soothing
  • sophisticated
  • stable
  • stimulating
  • striking
  • strong
  • stunning
  • stylish
  • swanky
  • tasteful
  • tranquil
  • transparent
  • trustworthy
  • unconventional
  • unique
  • upbeat
  • urban
  • versatile
  • vintage
  • visionary
  • whimsical
  • wild
  • wistful
  • witty
  • youthful
  • zippy

Identifying your brand can be a challenging task but a worthwhile endeavour. If you need help along in the process, be sure to contact us to define your true brand.

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