Getting Your Message to “Click” Quickly
Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able…
Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able…
Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired….
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into…
No, You Can’t Just Market to Everyone Listen, I know it’s tempting. I’ve seen it time and again — small businesses who are confident in their products or services know…
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with…
Let’s talk about dark posts. Are you scared yet? Don’t be! It sounds ominous, but it’s actually something you can use for good. What are dark posts? Simply put, dark…
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
I recently found myself in what felt like a time warp: I’d gone to a coffee shop to get some work done, only to discover that there was no wi-fi…