Brand Igniter Strategy
Don’t market blindly in the dark! Let us light your way!
- Brand personality
- Vision and mission statements
- Core values
- Top pains of clients
- Unique selling / value proposition
- Key messages
- Target audiences
- Company and marketing goals
- Tactics and metrics
Launching Tools
A strategy is not complete without execution! To ensure you are ready to launch your marketing to new heights, we will arm you with the following tactics and tools:

Social Media Launcher
Armed with your Brand Igniter Strategy, this Launcher takes your social media to new heights to help you go from planning to doing in a few easy steps so you can start maximizing your online initiatives.
- Goals and metrics to keep you on track for success
- Platform and schedule recommendations
- Topic and content generation strategies
- Strategies for promotions to convert shoppers to buyers
- Guidelines for reputation management and consistent engagement
- Tools included: social media editorial calendar, posting schedule and social media check list

Blog Launcher
Coupled with your Brand Igniter Strategy, this Launcher will help you put pen to paper and start building a loyal readership in no time whether you are starting with a new blog or restarting an existing one!
- Topic ideas to get your blog going tailored to your target audiences
- Frequency suggestions that are manageable and impactful
- Sample SEO keywords and tactics to boost your ranking
- Strategies to drive traffic to your blog and website
- Ideas to connect your blog to other marketing initiatives
- Tools included: topic generator, blogging editorial calendar and blogging checklist
Testimonials
M2INVOLVE
Best of luck Amanda in all of your future endeavours, your bright future is assured!”
– Shannon Neuman, Operations Manager
PREGNANT IN OMAN
– Karen Wilmot, Founder & Director
BARCLAY STREET REAL ESTATE
– Dan Harmsen, VP of Marketing
NEW ERA TECHNOLOGY
Amanda is a talented hard worker individual who knows how to get things done. She was a key player among the New Era team where she helped us rebrand the website, develop a marketing strategy and lead it to execution. Amanda was key in managing and tracking our marketing information using MS Dynamics CRM which helped us track and generate reports on our top 100 clients and develop sales strategies based on this information. This resulted in long term sales increase within our loyal customer base.
Some of the great qualities that Amanda has are: Integrity, Creativity and Getting Things Done. It’s been a pleasure working with Amanda and I won’t hesitate to work with her again!”
– Moe El-Husseini, Director of Operations
BABY & ME
– Skye Lawrence, Owner
THE MUSTARD SEED
– Karen Owen
ZENTBOUTIQUE.COM
Thanks Amanda for being part of my professional circle!”
– Guylaine Gagnon, Tea Sommelier
M2INVOLVE
Amanda was brought aboard to handle our social media for our residential development company. As a new division of a large commercial real estate company, M2i was given a social media voice by Amanda that was clearly built upon the company’s platform, while being engaging and welcoming. Amanda easily worked with our branding company and our digital firm to create, develop and implement several social media campaigns.
She was key in the implementation of a secondary profile for SoBow, our first residential development. With the second social media account, Amanda did a great job of giving SoBow a distinct, specific profile and building upon the strengths of the original M2i profile while remaining true to the company’s integrity and corporate positioning. Amanda was also key in representing us in the public eye at sponsored events and within the social media community.”
– Ted Gaisford, Marketing Manager
AIESEC
– Mike Sibley, VP of Talent Management
MOOK GROUP
– Jon Mook, Owner
INSPIRE CHIROPRACTIC
– Stephanie Willis, Chiropractor & Owner
INNER POWER HYPNOBIRTHING AND HYPNOTHERAPY
– Paola Bagnall, Hypnotherapist & Inspirational Speaker/Author
BARCLAY STREET REAL ESTATE
– Tamara Nowacki, Controller
NEW ERA TECHNOLOGY
Amanda is a detail-oriented, self-motivated individual who has a firm grip on the how’s and why’s of customer buying behaviour. This lends to her strengths as a marketing professional, in particular in the creation of effective marketing campaigns that helped support the Sales Department, as well as providing a positive brand image within our client base.
Even after Amanda had moved on from New Era, we kept in touch, and have worked on a project in which New Era had contracted her to create a Quick Reference Guide to support one of my client’s in-house training program. Initially I had immediately thought of her as the right person to approach, because I had no doubt in my mind that she would deliver with exceptional results – and she certainly did!
I would highly recommend Amanda to join any team that is looking for a someone who is well-versed in marketing, either print or electronic media, and who consistently exceeds expectations in executing her deliverables. I am looking forward to working with Amanda again soon.”
– Jasben Lai, Sales Manager
SANDRA MCNAUGHTON GRAPHIC DESIGN SERVICES
Amanda is at the top of her game. She has extensive knowledge of the corporate world, but catered her advice for my specific needs as a small time entrepreneur. I would highly recommend working with Amanda. She is knowledgeable, professional, and fun to work with. Her advice has been spot on.”
– Sandra McNaughton, Graphic Designer
PRINT AUDIT
I would highly recommend Amanda to any company looking for a marketing specialist. Working at Print Audit she demonstrated proficiency in a wide variety of marketing disciplines such as Search Engine Optimization, graphic design, web design, copywriting, video editing and more.”
– Trevor Hofer, Marketing Manager
THE MUSTARD SEED
Amanda’s Marketing expertise was valuable in developing and optimizing our website content, bringing it to a whole new level. We were lucky to have her working on that project, and I would recommend Amanda to any and all!”
– Greg Wagland, Manager of Annual Giving
GRUMANS CATERING
Amanda was extremely professional to deal with and her organization shined through when her guests arrived to this truly successful event.”
– Erin Granson, Catering Manager
M2INVOLVE
She obviously has the creative talent and ability to serve her clients well in this capacity. I definitely would welcome the opportunity to work with her in the future!”
– Eileen Stan, Development Project Manager
BARCLAY STREET REAL ESTATE
– Mike Brain, Associate Broker
THE MUSTARD SEED
My favorite part about working with Amanda is she never makes me feel silly when I don’t have a clue, but by the end of the process we have not only done some good work, but I’ve learned a thing or two. Go Amanda.”
– Bill Nixon, Director of Support Services
SANJEL
Amanda has the ability to manage both the broad stroke and fine tuning details of projects she is asked to help with…and is a pleasure to work with!”
– Glenn Sherwin, Marketing Group Lead
BARCLAY STREET REAL ESTATE
I am always very pleased with the way she has all the parts of the big puzzle work and with how she involves all of our stakeholders. Thanks to Amanda’s work, we have found ourselves in the newspaper at least once per quarter, and won the consumer choice award in our industry two years in a row. In working with us, she has become a part of our company, allowing everyone to feel comfortable and cooperate.”
– David Wallach, CEO/Owner
ASTECH FOUNDATION
– Sue McMaster, ASTech Foundation Executive Director / Principal Consultant, QUEST Communications Inc.
BARCLAY STREET REAL ESTATE
She can take a joke and has a good sense of humour, something desperately need in the workplace and lacking in too many people. Her approach and helpful attitude are appreciated, she will be missed around her after she goes.”
– Barry Meckelberg, Commercial Property Manager
SHOP&SHARE.CA
– Richelle Skrilec, CEO & Founder
AIESEC
– Francis So, VP of Finance
ALTUS GROUP
Amanda is a pleasure to work with; we were overwhelmed with the possibilities of digital marketing and she gave us bite-sized activities that our staff could handle, complete with structure and analysis so that we could clearly see the improvements.”
– Kevin Ellis, Vice President
SHERRY KENNEDY
– Sherry Kennedy, Singer & Artist
BARCLAY STREET REAL ESTATE
Amanda can work independently and is able to follow through to ensure that the job gets done. She is flexible and willing to work on any project that is assigned to her. Amanda provided valuable assistance in other areas of company operations, as well.”
– Eugene Ozvek, Graphic Designer
PRINT AUDIT
She was also very approachable, and communicated well; a true asset to any sales and marketing team.”
– Chris Garcia, Account Manager
ADVANCE HD
– Paul Toth, President & CEO
JONESING FOR LEADERSHIP
– Andrea Jones, Owner
BRAINJACKS, INC.
– Suzanne Petryshyn, Owner & Mediator
PRINT AUDIT
I hope I have the opportunity to work with Amanda again in the future.”
– Lynn Strocen, HR Manager