Competitors or Business Allies – Your Choice!
Can competing businesses co-exist? My answer is a definite YES! It is all how you view “competition”. When you have a strong unique selling proposition (USP) or one thing that…
Marketing Resources: 9 Sites You Want to Check Daily
For all of you marketing DIYers or people who thrive on learning marketing news for themselves, this list is for you. Many people ask me what websites I keep up…
How to Find Your Business Mojo
Your unique selling proposition (USP) is truly the mojo of your business! Here is why do you need to know yours: A USP is something every business has – it…
Creating Content That Fits Your Brand
When creating content for your marketing, it is important to use strategic words and images that will best illustrate your brand and key messages. It is the images and words…
Time Saving Tips for Content Marketing
The latest trend in marketing right now is “content marketing” or “content strategy” but what does it mean and how can you capitalize in it? Content marketing is basically how…
How to Choose Your Marketing Mediums
Many clients ask me what mediums they should use in their marketing. My response is always “Think of your target audience and where they would be receptive of your message”….