So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the periphery, saying hi to people who greet them, and only really engaging in brief bits of conversation when people approach them to chat. Then, there’s the second group of people: … Read More
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the day to scroll through my feed and see what all my friends and family have been up to over the past 24 hours. You’ve no doubt read this blog’s title … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More
Your Excuses for Not Blogging Are Bull
There are 1,001 reasons that business owners don’t feel their business needs a blog, and trust me, I have heard them all! You’re not a writer. You don’t know what to write about. You suck at grammar. No one would listen to what you have to say. You can’t afford it. There are a million other business owners in your … Read More
Headlines: 5 Reasons They’re the Hardest Working Part of Your Blog
I like to think of my blog headlines as the doorstep to the rest of my post. If I want readers to cross the threshold and enter the room, I’ve got to give them good incentive to land on my porch in the first place. The value of developing catchy headlines that grab attention is often overlooked when developing blog … Read More
How Often Should I Blog? 5 Things to Remember When Deciding Blog Frequency
I have been blogging for a many years now, and one of the most important elements I had to figure out the start – and that clients with blogs often ask me – what blog frequency is best? However, while figuring out what is manageable for you is important, it isn’t all about frequency. More important than that is making … Read More
How to Use a Blog Post as a LinkedIn Article
With LinkedIn providing a platform for users to write articles and publish their experience to share with their connections, it is no surprise people are itching to get writing. But what do you do when you already have a blog? I have many clients ask if they can use a blog post as a LinkedIn article and the answer is … Read More
5 Reasons to Make Newsletters Part of Your Marketing Plan
Here at The Marketing Girl, newsletters are among our most engaging methods of connecting with current and potential clients. Have you considered an e-mail newsletter as part of your marketing strategy? Here’s why you should! Newsletters are Yours for Life! Although delivery methods have changed, the premise behind newsletters remains the same, and even better, a CASL-compliant newsletter can be … Read More
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