Content Marketing Isn’t Scary. Conquer Your Fear.

The Marketing GirlBranding, Content Development, Online Marketing, Search Engine Optimization, Website DevelopmentLeave a Comment

Content Marketing Rules

So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More

How to Identify and Market Towards Your Target Audience

The Marketing GirlContent Development, Entrepreneurship, Online Marketing, Social MediaLeave a Comment

I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More

Nine Best Practices to Maximize Your Facebook Interaction

The Marketing GirlContent Development, Online Marketing, Social MediaLeave a Comment

Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More

Your Excuses for Not Blogging Are Bull

The Marketing GirlContent DevelopmentLeave a Comment

There are 1,001 reasons that business owners don’t feel their business needs a blog, and trust me, I have heard them all! You’re not a writer. You don’t know what to write about. You suck at grammar. No one would listen to what you have to say. You can’t afford it. There are a million other business owners in your … Read More

5 Reasons to Make Newsletters Part of Your Marketing Plan

The Marketing GirlBranding, Content DevelopmentLeave a Comment

Here at The Marketing Girl, newsletters are among our most engaging methods of connecting with current and potential clients. Have you considered an e-mail newsletter as part of your marketing strategy? Here’s why you should! Newsletters are Yours for Life! Although delivery methods have changed, the premise behind newsletters remains the same, and even better, a CASL-compliant newsletter can be … Read More