Content Marketing Isn’t Scary. Conquer Your Fear.

The Marketing GirlBranding, Content Development, Online Marketing, Search Engine Optimization, Website DevelopmentLeave a Comment

Content Marketing Rules

So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More

How to Identify and Market Towards Your Target Audience

The Marketing GirlContent Development, Entrepreneurship, Online Marketing, Social MediaLeave a Comment

I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More

Nine Best Practices to Maximize Your Facebook Interaction

The Marketing GirlContent Development, Online Marketing, Social MediaLeave a Comment

Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More

The Ins and Outs of Advertising on Twitter

The Marketing GirlOnline Marketing, Social MediaLeave a Comment

We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with 140 characters or less. Let’s talk Twitter! Tips to Effectively Advertise on Twitter If you’ve spent any time on the platform, you know it’s fast-paced and all about brevity. Your … Read More

Advertising on LinkedIn – Your Secret Weapon

The Marketing GirlBusiness, Online Marketing, Social MediaLeave a Comment

If you’re browsing LinkedIn and wondering what the purpose is beyond recruitment and sales prospecting, you have yet to tap into one of the popular networking site’s most promising features: advertising. While the platform is often used to find the right candidate for a particular job or connect you with your network, LinkedIn is starting to push their advertising services. … Read More

Boosted Posts or Paid Ads? : Comparing Facebook Marketing Tools

The Marketing GirlOnline Marketing, Social MediaLeave a Comment

As a free-to-start marketing tool with a built-in, highly active community, Facebook’s Pages are unparalleled. As discussed in previous posts, Facebook’s comprehensive statistics and demographic reports are incredibly valuable, providing you with information to adjust your marketing strategies to meet the needs and interests of your most engaged users as well as creating additional content to draw in further engagement. … Read More