So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
Putting Your Best Foot Forward: Manners on Social Media
As my young son is beginning to grow out of his toddler years and into childhood, one thing we’ve been constantly working on with him is his manners. That being said, I would hardly consider him impolite or rude, by any means – he treats everyone he meets with excessive amounts of genuine kindness and warmth. Just the same, we’ve … Read More
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the periphery, saying hi to people who greet them, and only really engaging in brief bits of conversation when people approach them to chat. Then, there’s the second group of people: … Read More
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the day to scroll through my feed and see what all my friends and family have been up to over the past 24 hours. You’ve no doubt read this blog’s title … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More
The Ins and Outs of Advertising on Twitter
We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with 140 characters or less. Let’s talk Twitter! Tips to Effectively Advertise on Twitter If you’ve spent any time on the platform, you know it’s fast-paced and all about brevity. Your … Read More
The Dark Post Rises – How to Use Facebook’s Advertising Tool
Let’s talk about dark posts. Are you scared yet? Don’t be! It sounds ominous, but it’s actually something you can use for good. What are dark posts? Simply put, dark posts, are a Facebook advertising tool that allows you to create ads that appear on the feeds of Facebook users. That in and of itself, is not new, but these … Read More
Advertising on LinkedIn – Your Secret Weapon
If you’re browsing LinkedIn and wondering what the purpose is beyond recruitment and sales prospecting, you have yet to tap into one of the popular networking site’s most promising features: advertising. While the platform is often used to find the right candidate for a particular job or connect you with your network, LinkedIn is starting to push their advertising services. … Read More
Boosted Posts or Paid Ads? : Comparing Facebook Marketing Tools
As a free-to-start marketing tool with a built-in, highly active community, Facebook’s Pages are unparalleled. As discussed in previous posts, Facebook’s comprehensive statistics and demographic reports are incredibly valuable, providing you with information to adjust your marketing strategies to meet the needs and interests of your most engaged users as well as creating additional content to draw in further engagement. … Read More
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