New Year, New Goals: Building Your Marketing Toolkit

The Marketing GirlOnline Marketing, Search Engine Optimization, Social MediaLeave a Comment

Once you’ve set a specific SMART goals for 2015 and have outlined an activity plan for your goals, it’s time to consider what tools you’ll need and how to maximize them toward reaching your goals. What tools will you need to achieve your marketing goals? If you’ve set a good, specific goal, you probably have some idea of what you’re … Read More

How to Choose Your Marketing Mediums

The Marketing GirlBranding, Online Marketing, Social MediaLeave a Comment

Many clients ask me what mediums they should use in their marketing. My response is always “Think of your target audience and where they would be receptive of your message”. If your demographic is young professionals who are tech savvy and like the newest innovation, a printed advertisement in a newspaper would not be as effective as a social media … Read More