Do you have a product or service with a short life cycle as part of your repertoire? It might be something that’s a fad and has a limited time span for popularity, or maybe it’s a seasonal item. Just like Frosty the snowman, that old favourite magical singing playmate, your product or service won’t be around forever — or customers’ … Read More
Classic Christmas Lessons — What I’ve Learned From Rudolph About Letting Your Offerings Shine
Since we were children, most of us have been singing the story of Rudolph, the Red-Nosed Reindeer, a valuable lesson about including others who are different from us, and giving people a chance to shine. Looking at Rudolph’s story through my marketing lens, I’m inspired not about giving people a chance, but about keeping an open mind about your own … Read More
Imagine Yourself Here: Lessons from IKEA
Last weekend, a friend and I, kids in tow, were running errands at midday. We planned to drop by the farmer’s market before heading to the local IKEA, and needed to grab lunch along the way. We toyed with the idea of eating at the market, but in the end decided in favor of IKEA. Though we knew the market … Read More
Lessons in Social Media from Christmas Favourites: (Tim Burton’s) The Nightmare Before Christmas
In honour of the Christmas season, we will be sharing 1 blog post a week inspired by Christmas movie favourites. In each post, we will share one tip on how you can improve your social media marketing through the holidays and into the new year. This Week’s Feature: (Tim Burton’s) The Nightmare Before Christmas Both this movie itself (with its … Read More
Lessons in Social Media from Christmas Favourites: Elf
In honour of the Christmas season, we will be sharing 1 blog post a week inspired by Christmas movie favourites. In each post, we will share one tip on how you can improve your social media marketing through the holidays and into the new year. This Week’s Feature: Elf The 2003 Will Ferrell movie, Elf, is an homage to the … Read More
7 Reasons Your Newsletter Should Be Monthly, Not Quarterly
Many clients ask me what frequency they should do a newsletter and my answer is always the same – a minimum of monthly! Communication with your clients is key to ensure you stay top of mind and the first person they call when they need your services. And no, monthly is not too much, not in today’s world where people … Read More
Competitors or Business Allies – Your Choice!
Can competing businesses co-exist? My answer is a definite YES! It is all how you view “competition”. When you have a strong unique selling proposition (USP) or one thing that makes you rock in your industry, why be so concerned with what your competition is doing? It may be me and my business practices but I generally keep my eyes … Read More
How to Find Your Business Mojo
Your unique selling proposition (USP) is truly the mojo of your business! Here is why do you need to know yours: A USP is something every business has – it is how it initially got into business and has been successful in its industry. Ultimately, a USP is a business’s competitive edge over its competition and what makes it rock … Read More
Sales Advice from a Savvy Consumer
I am not a sales person. I don’t pretend to be because there are AWESOME professionals out there who can sell ice to an Eskimo! What I am is a good consumer. I analyze what I like and don’t like about nearly every sales experience I encounter. This may be coming from my 14+ years working in the hospitality industry … Read More