So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
New Year, New Goals: Building Your Marketing Toolkit
Once you’ve set a specific SMART goals for 2015 and have outlined an activity plan for your goals, it’s time to consider what tools you’ll need and how to maximize them toward reaching your goals. What tools will you need to achieve your marketing goals? If you’ve set a good, specific goal, you probably have some idea of what you’re … Read More