The Ins and Outs of Advertising on Twitter

The Marketing GirlOnline Marketing, Social MediaLeave a Comment

We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with 140 characters or less. Let’s talk Twitter! Tips to Effectively Advertise on Twitter If you’ve spent any time on the platform, you know it’s fast-paced and all about brevity. Your … Read More

Advertising on LinkedIn – Your Secret Weapon

The Marketing GirlBusiness, Online Marketing, Social MediaLeave a Comment

If you’re browsing LinkedIn and wondering what the purpose is beyond recruitment and sales prospecting, you have yet to tap into one of the popular networking site’s most promising features: advertising. While the platform is often used to find the right candidate for a particular job or connect you with your network, LinkedIn is starting to push their advertising services. … Read More

Boosted Posts or Paid Ads? : Comparing Facebook Marketing Tools

The Marketing GirlOnline Marketing, Social MediaLeave a Comment

As a free-to-start marketing tool with a built-in, highly active community, Facebook’s Pages are unparalleled. As discussed in previous posts, Facebook’s comprehensive statistics and demographic reports are incredibly valuable, providing you with information to adjust your marketing strategies to meet the needs and interests of your most engaged users as well as creating additional content to draw in further engagement. … Read More