Content Marketing Isn’t Scary. Conquer Your Fear.

The Marketing GirlBranding, Content Development, Online Marketing, Search Engine Optimization, Website DevelopmentLeave a Comment

Content Marketing Rules

So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More

Social Media 101: Pinterest Demographics, Strengths & Weaknesses

The Marketing GirlSocial MediaLeave a Comment

What is Pinterest? Pinterest is a little different than other sites. Being a massive bulletin board, it was designed to emphasize on the discovery of OTHER people’s content, not necessarily your own. Demographics Breakdown Overwhelmingly female in the US, ages 20-50 Overwhelmingly male in the UK (there have been a LOT of jokes on the net about the feminist inclinations … Read More

What is Your Content Style?

The Marketing GirlBranding, Content DevelopmentLeave a Comment

It may be a little known secret that there are different types of content style That can help you achieve different objectives and hit different markets. Which one are you using? There are three main types: Call to action Branding awareness Educational Each type differs in its goal, messaging and sometimes even target audience. However, it is ok to use … Read More

Time Saving Tips for Content Marketing

The Marketing GirlBusiness, Content DevelopmentLeave a Comment

The latest trend in marketing right now is “content marketing” or “content strategy” but what does it mean and how can you capitalize in it? Content marketing is basically how to develop your marketing content strategically and use it across multiple marketing platforms. In the past, when a company created marketing content, very little strategy went into the design and … Read More