So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the periphery, saying hi to people who greet them, and only really engaging in brief bits of conversation when people approach them to chat. Then, there’s the second group of people: … Read More
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the day to scroll through my feed and see what all my friends and family have been up to over the past 24 hours. You’ve no doubt read this blog’s title … Read More
Allocating Social Media Posts For Multiple Target Audiences
I recently wrote about the importance of determining your target audience in order to keep your marketing and posts focused. Further to this post, I’d like to examine how you can target your posts as a business owner when you have several target audiences. Rather than writing and targeting all your posts to suit all your target audiences, you should … Read More
Getting the Most Out of Social Media Analytics
Many people are intimidated by terms like “analytics” and “optimization.” The process of learning how to use these tools to boost the reach of your content and advertising campaigns can be a tricky one, and for those accustomed to print, radio, or television marketing, navigating the world of web and social media marketing can be a challenge! Your analytics don’t … Read More
Creating Content That Fits Your Brand
When creating content for your marketing, it is important to use strategic words and images that will best illustrate your brand and key messages. It is the images and words that elicit the emotion and response you want to draw from your audience. It is this emotion and response that will leave the audience with a positive experience with your … Read More
Time Saving Tips for Content Marketing
The latest trend in marketing right now is “content marketing” or “content strategy” but what does it mean and how can you capitalize in it? Content marketing is basically how to develop your marketing content strategically and use it across multiple marketing platforms. In the past, when a company created marketing content, very little strategy went into the design and … Read More
How to Choose Your Marketing Mediums
Many clients ask me what mediums they should use in their marketing. My response is always “Think of your target audience and where they would be receptive of your message”. If your demographic is young professionals who are tech savvy and like the newest innovation, a printed advertisement in a newspaper would not be as effective as a social media … Read More