Content Marketing Isn’t Scary. Conquer Your Fear.

The Marketing GirlBranding, Content Development, Online Marketing, Search Engine Optimization, Website DevelopmentLeave a Comment

Content Marketing Rules

So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More

Allocating Social Media Posts For Multiple Target Audiences

The Marketing GirlSocial MediaLeave a Comment

I recently wrote about the importance of determining your target audience in order to keep your marketing and posts focused. Further to this post, I’d like to examine how you can target your posts as a business owner when you have several target audiences. Rather than writing and targeting all your posts to suit all your target audiences, you should … Read More

Getting the Most Out of Social Media Analytics

The Marketing GirlSocial MediaLeave a Comment

Many people are intimidated by terms like “analytics” and “optimization.” The process of learning how to use these tools to boost the reach of your content and advertising campaigns can be a tricky one, and for those accustomed to print, radio, or television marketing, navigating the world of web and social media marketing can be a challenge! Your analytics don’t … Read More

Creating Content That Fits Your Brand

The Marketing GirlBranding, Content DevelopmentLeave a Comment

When creating content for your marketing, it is important to use strategic words and images that will best illustrate your brand and key messages. It is the images and words that elicit the emotion and response you want to draw from your audience. It is this emotion and response that will leave the audience with a positive experience with your … Read More

Time Saving Tips for Content Marketing

The Marketing GirlBusiness, Content DevelopmentLeave a Comment

The latest trend in marketing right now is “content marketing” or “content strategy” but what does it mean and how can you capitalize in it? Content marketing is basically how to develop your marketing content strategically and use it across multiple marketing platforms. In the past, when a company created marketing content, very little strategy went into the design and … Read More

How to Choose Your Marketing Mediums

The Marketing GirlBranding, Online Marketing, Social MediaLeave a Comment

Many clients ask me what mediums they should use in their marketing. My response is always “Think of your target audience and where they would be receptive of your message”. If your demographic is young professionals who are tech savvy and like the newest innovation, a printed advertisement in a newspaper would not be as effective as a social media … Read More