Entrepreneurship is hard and not for the faint of heart. So why do we do it, every day, over and over again? I have a long-time disdain for puzzles. When I was a teenager, I house sat for a wonderful older lady who used to do puzzles. The only house rule she had for me was not to touch her … Read More
Event Social Media: The Next Day
What is event social media there for if not to let everybody know about all the cool things you did? It’s always fun scrolling through social media on a Sunday morning. I love seeing posts and videos of all the fun, exciting, and hilarious things the people in our lives got up to on Saturday night. Similarly, there’s nothing like … Read More
Choosing Your Key Messages
Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired. And best of all, it was a work trip, so I didn’t even have to feel guilty about it! The best part? The entire trip had me contemplating key messages … Read More
Client Processes and Finding Creative Solutions
As a businessowner, it can be a challenge to shut down the entrepreneurial part of my brain. On the one hand, this has the tendency to drive me (and my family!) a little bit crazy. On the other, it means that throughout everything I do in my day-to-day life, I learn more about smart client processes. I am constantly learning … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More
We Can Become Our Idols
Who are your business idols? We all have those people we look up to — not celebrities, necessarily, but the movers and shakers within our industry whom we greatly admire based on their talent, merit, intelligence and success. One of my business idols is Manjit Minhas, “beer baroness,” investor on Dragon’s Den and also named to many noteworthy lists including … Read More
Is Your Everyday Life Hiding Valuable Business Lessons?
Coming up with authentic, quality content for your blog or online marketing can certainly feel like a struggle sometimes. You may start to wonder if you have anything new to say or anything valuable to offer. Meanwhile, amazing life lessons and business insights are likely hiding in what seems like mundane, everyday life. You just need to know how to … Read More
But… Where Does the Content Come From?
How to Find Social Media Content for Your Business When you first start to plan out a social media calendar for your business, or maybe after a couple of months when you’ve lost some of your initial steam, you might start to wonder… where, exactly, are all these posts supposed to come from? There is a method to it, and … Read More
Comparing Analytics
You’ve done all the right things: you’ve examined the best platform options for your business; you’ve started only as many social media accounts as you can consistently manage; you’ve created a social media marketing strategy; and you’re posting and engaging consistently. Now, you’re ready to take a closer look at your analytics. Good for you! If you feel like you’re … Read More
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