Getting Your Message to “Click” Quickly
Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able…
Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able…
Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired….
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into…
No, You Can’t Just Market to Everyone Listen, I know it’s tempting. I’ve seen it time and again — small businesses who are confident in their products or services know…
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
I recently found myself in what felt like a time warp: I’d gone to a coffee shop to get some work done, only to discover that there was no wi-fi…
We are now at the end of our New Year, New Goals series and I think one of the most important parts of the process – measuring your marketing metrics…
Once you’ve set a specific SMART goals for 2015 and have outlined an activity plan for your goals, it’s time to consider what tools you’ll need and how to maximize…