Is Your Everyday Life Hiding Valuable Business Lessons?
Coming up with authentic, quality content for your blog or online marketing can certainly feel like a struggle sometimes. You may start to wonder if you have anything new to…
If Your Business Isn’t Making You Squeal, Here’s What You Need to Know
This summer on my Instagram feed I posted a video of my son that is 1) really adorable but also 2) (more relevant here) inspiring to me as an entrepreneur….
But… Where Does the Content Come From?
How to Find Social Media Content for Your Business When you first start to plan out a social media calendar for your business, or maybe after a couple of months…
Why You Need a Target Audience
No, You Can’t Just Market to Everyone Listen, I know it’s tempting. I’ve seen it time and again — small businesses who are confident in their products or services know…
Take a Timeout to Appreciate Your Support Network
Whether you’ve been in business a few months, or for years, you’ve come a long way — and you didn’t get here all by yourself! I’ve been thinking a lot…
Dealing With Discrimination
How to Handle the Situation With Grace When You’re Judged Unfairly I had just finished up a meeting with a client and their own clients were arriving in the board…
Comparing Analytics
You’ve done all the right things: you’ve examined the best platform options for your business; you’ve started only as many social media accounts as you can consistently manage; you’ve created…
A Marketing Strategy is a Must-Have for Success
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
Hashtags: Surprisingly Powerful When Used Correctly
Feeling hazy about hashtags? Uncertain how they can benefit your business? Using them blindly and hoping for the best? It stops now! Once you know the reason for hashtags, how…
Don’t Over Extend Yourself on Social Media
As you create your business’ social media marketing plan, it can be tempting to try to be every-where at once, posting often on all platforms. But while your initial enthusiasm…
