#AutomationFails on Twitter
Marketing in today’s world is tough — I am the first to admit it. Today, we market on way more channels (offline and online), monitor, engage and track everything yet…
Three Overlooked Aspects of Client Relations
Being pleasant to work with, providing great service at dependable prices, and staying in consistent contact — all fairly obvious (and crucial!) components of good customer relations. But there are…
Three Ways to Deal With Social Media Controversy
Social media is a powerful tool that many people use as a megaphone to share their ideas and thoughts. This has given individuals a new voice that can be heard…
How to Avoid the Silent Killers of Entrepreneurship
Sometimes as entrepreneurs we can get stuck in our current ways because it is what we know, it is what works and is comfortable. However, at what point do our…
Client Relationships: If The Client’s Happy, Everybody’s Happy
We all know that an unhappy client can damage the reputation of your business with one strategically placed social media post. What we often forget about is the importance of…
What I Learned in 2015
A technical glitch, an unexpected influx of work, or running out of steam in your passion for your business, or even personally — these are all potential snafus that can…
Your Excuses for Not Blogging Are Bull
There are 1,001 reasons that business owners don’t feel their business needs a blog, and trust me, I have heard them all! You’re not a writer. You don’t know what…
Classic Christmas Lessons: On Santa Claus and Brand Loyalty
This has been a fun tour of classic Christmas tales! I’m going to end off on the most iconic of all: Santa Claus. As a character that was originally created…
Classic Christmas Lessons: What I’ve Learned From Frosty About Product Life Cycles
Do you have a product or service with a short life cycle as part of your repertoire? It might be something that’s a fad and has a limited time span…
Classic Christmas Lessons — What I’ve Learned From Rudolph About Letting Your Offerings Shine
Since we were children, most of us have been singing the story of Rudolph, the Red-Nosed Reindeer, a valuable lesson about including others who are different from us, and giving…
