Event Social Media: The Next Day
What is event social media there for if not to let everybody know about all the cool things you did? It’s always fun scrolling through social media on a Sunday…
Event Social Media: Success in Real-Time
One common complaint you often hear leveled at “today’s generation” and “millennials” is that we spend more time on our phones than we do living real life. While I’m quick…
Profile Picture: Using a Photo of Yourself?
I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of…
Profile Picture: Using Your Company’s Logo?
I don’t normally make a habit of cruising the mall with my son. He sees the mall as less of a place to buy things and more of a cruel,…
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into…
Why You Need a Target Audience
No, You Can’t Just Market to Everyone Listen, I know it’s tempting. I’ve seen it time and again — small businesses who are confident in their products or services know…
A Marketing Strategy is a Must-Have for Success
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
Crafting Your Branding Voice
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
Spring Cleaning: SMART Goal Check-Up
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
A Internet-Free Coffee Shop: Time Warp or Niche Marketing Strategy
I recently found myself in what felt like a time warp: I’d gone to a coffee shop to get some work done, only to discover that there was no wi-fi…
