Classic Christmas Lessons: On Santa Claus and Brand Loyalty
This has been a fun tour of classic Christmas tales! I’m going to end off on the most iconic of all: Santa Claus. As a character that was originally created…
Crafting Your Branding Voice
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
Spring Cleaning: SMART Goal Check-Up
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
Imagine Yourself Here: Lessons from IKEA
Last weekend, a friend and I, kids in tow, were running errands at midday. We planned to drop by the farmer’s market before heading to the local IKEA, and needed…
A Internet-Free Coffee Shop: Time Warp or Niche Marketing Strategy
I recently found myself in what felt like a time warp: I’d gone to a coffee shop to get some work done, only to discover that there was no wi-fi…
New Year, New Goals: Measuring Marketing Metrics & Success
We are now at the end of our New Year, New Goals series and I think one of the most important parts of the process – measuring your marketing metrics…
New Year, New Goals: Building Your Marketing Toolkit
Once you’ve set a specific SMART goals for 2015 and have outlined an activity plan for your goals, it’s time to consider what tools you’ll need and how to maximize…
New Year, New Goals: Activity Plan (s)
Now that you’ve set your SMART goals for 2015, we’ll talk about how to create and implement a useful activity plan for each of your new campaigns, to ensure the…
New Year, New Goals: Setting Your 2015 SMART Goal
For the goal-oriented, January can be a very exciting time. Resolutions for the new year can leave us feeling optimistic and enthusiastic about meeting new challenges, but many of us…
How to Find Your Business Mojo
Your unique selling proposition (USP) is truly the mojo of your business! Here is why do you need to know yours: A USP is something every business has – it…
