People Are People Are People Today, I want to take a moment to talk about the elephant in the room. The thing that many clients, colleagues, and co-conspirators of mine experience, but shy away from discussing. That-Which-Shall-Not-Be-Named. Imposter syndrome. There, I said it! It’s out there, in the open. Now, let’s dig in! At the end of the day, no … Read More
How to Raise Your Rates Without Sticker Shock
You work hard. Really hard. You receive excellent feedback from your clients and customers on a regular basis. You’re constantly burning the midnight oil to make sure everything is taken care of and kept on-track. In fact, you deserve a raise! Here’s where things get tricky. How do you raise your rates when you’re your own boss? This seems like … Read More
Welcoming Our Newest Little Team Member, Leah!
There’s always something fun and exciting going on here at The Marketing Girl and in the life of entrepreneurship, but these past few months have seen the onboarding of a new team member that we’re particularly thrilled about: we’re proud to introduce Leah, the youngest (and cutest!) addition to our team! It might be a while until we have her … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
5 Tips for Entrepreneurs… From Toddlers
If you’ve ever had a conversation with a toddler, you know that what sounds like gibberish to the untrained ear often hides surprisingly insightful, funny or touching messages from these little people who are just figuring out the world around them. Similarly, their toddling, fumbling, and emotional volatility belie some valuable life lessons. It’s truly amazing what we can learn … Read More
We Can Become Our Idols
Who are your business idols? We all have those people we look up to — not celebrities, necessarily, but the movers and shakers within our industry whom we greatly admire based on their talent, merit, intelligence and success. One of my business idols is Manjit Minhas, “beer baroness,” investor on Dragon’s Den and also named to many noteworthy lists including … Read More
Take a Timeout to Appreciate Your Support Network
Whether you’ve been in business a few months, or for years, you’ve come a long way — and you didn’t get here all by yourself! I’ve been thinking a lot lately about the support I’ve received both within my business, and from my business allies around me, and the importance of acknowledging that support and showing my gratitude. Internally, I … Read More
Dealing With Discrimination
How to Handle the Situation With Grace When You’re Judged Unfairly I had just finished up a meeting with a client and their own clients were arriving in the board room space for a meeting which was to immediately follow ours. As I gathered my things to leave, one of their clients, a male on an all-male team (meeting, incidentally, … Read More
How to Avoid the Silent Killers of Entrepreneurship
Sometimes as entrepreneurs we can get stuck in our current ways because it is what we know, it is what works and is comfortable. However, at what point do our current methods start to hold us back from growing? I have been caught in this trap a few times to varying degrees, and though the signs are sometimes different, it … Read More
What I Learned in 2015
A technical glitch, an unexpected influx of work, or running out of steam in your passion for your business, or even personally — these are all potential snafus that can throw your business off track or just keep it from growing smoothly and steadily. They’re also things that happened to me in 2015. Luckily, I learned some important lessons that … Read More
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