So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
Getting Past Imposter Syndrome
People Are People Are People Today, I want to take a moment to talk about the elephant in the room. The thing that many clients, colleagues, and co-conspirators of mine experience, but shy away from discussing. That-Which-Shall-Not-Be-Named. Imposter syndrome. There, I said it! It’s out there, in the open. Now, let’s dig in! At the end of the day, no … Read More
Profile Picture: Using a Photo of Yourself?
I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of interesting individuals, incredible stories, and breathtaking images of beauty. And trolls, of course. Lots and lots of trolls! It is also a beautiful place to make connections and put your … Read More
Getting Your Message to “Click” Quickly
Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able to enjoy around Calgary. We spend the day out walking, biking, and exploring all the different nooks and crannies of our beautiful city. Even in family time, I still find … Read More
Profile Picture: Using Your Company’s Logo?
I don’t normally make a habit of cruising the mall with my son. He sees the mall as less of a place to buy things and more of a cruel, unusual method of psychological torture. But with another growth spurt coming up, we needed to hit the mall. As we were making our way down the spacious corridors, I was … Read More
Choosing Your Key Messages
Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired. And best of all, it was a work trip, so I didn’t even have to feel guilty about it! The best part? The entire trip had me contemplating key messages … Read More
Welcoming Our Newest Little Team Member, Leah!
There’s always something fun and exciting going on here at The Marketing Girl and in the life of entrepreneurship, but these past few months have seen the onboarding of a new team member that we’re particularly thrilled about: we’re proud to introduce Leah, the youngest (and cutest!) addition to our team! It might be a while until we have her … Read More
Client Relationships: If The Client’s Happy, Everybody’s Happy
We all know that an unhappy client can damage the reputation of your business with one strategically placed social media post. What we often forget about is the importance of our loyal, satisfied customers. Those clients who keep coming back are a business’s greatest asset — they take far less effort to retain than it would take to draw in … Read More
Classic Christmas Lessons: On Santa Claus and Brand Loyalty
This has been a fun tour of classic Christmas tales! I’m going to end off on the most iconic of all: Santa Claus. As a character that was originally created by Coca Cola, Santa has grown into one of the most successful brands in history, with arguably unparalleled brand loyalty. It doesn’t hurt that you have to believe in him … Read More
What’s Your Story? Writing a Press Release
When writing a press release for your product, service or cause, it’s important to remember that your prime objective is to identify the backbone of the story and then tell it in an engaging way. Give the media a good story to tell — they don’t want to hear all about you. Often times it’s the story behind the story. … Read More