Content Marketing Isn’t Scary. Conquer Your Fear.

The Marketing GirlBranding, Content Development, Online Marketing, Search Engine Optimization, Website DevelopmentLeave a Comment

Content Marketing Rules

So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More

Getting Past Imposter Syndrome

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Imposter Syndrome

People Are People Are People Today, I want to take a moment to talk about the elephant in the room. The thing that many clients, colleagues, and co-conspirators of mine experience, but shy away from discussing. That-Which-Shall-Not-Be-Named. Imposter syndrome. There, I said it! It’s out there, in the open. Now, let’s dig in! At the end of the day, no … Read More

Profile Picture: Using a Photo of Yourself?

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Profile Picture

I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of interesting individuals, incredible stories, and breathtaking images of beauty. And trolls, of course. Lots and lots of trolls! It is also a beautiful place to make connections and put your … Read More

Getting Your Message to “Click” Quickly

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message that clicks

Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able to enjoy around Calgary. We spend the day out walking, biking, and exploring all the different nooks and crannies of our beautiful city. Even in family time, I still find … Read More

Choosing Your Key Messages

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Key Messages

Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired. And best of all, it was a work trip, so I didn’t even have to feel guilty about it! The best part? The entire trip had me contemplating key messages … Read More

Classic Christmas Lessons: On Santa Claus and Brand Loyalty

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This has been a fun tour of classic Christmas tales! I’m going to end off on the most iconic of all: Santa Claus. As a character that was originally created by Coca Cola, Santa has grown into one of the most successful brands in history, with arguably unparalleled brand loyalty. It doesn’t hurt that you have to believe in him … Read More

What’s Your Story? Writing a Press Release

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When writing a press release for your product, service or cause, it’s important to remember that your prime objective is to identify the backbone of the story and then tell it in an engaging way. Give the media a good story to tell — they don’t want to hear all about you. Often times it’s the story behind the story. … Read More