Thanks for joining us back here on the TMG blog! If you’re just tuning in and missed last month’s article, here’s the recap: we’re still in the process of moving, and it continues to be an exercise in controlled chaos.…But wait. You’re not here to hear about my family’s move – you’re here to dig into the details of ethical practices … Read More
The Business of Business Ethics: Part One
Business ethics and moving? We’re currently in the process of moving here at TMG Headquarters. This go-around is about the same as any other move we have gone through: hectic, exciting, and more than a little bit crazy! During the homebuying process, we ran into a bit of a hitch. This experience prompted me to reflect on business ethics and … Read More
Profile Picture: Using a Photo of Yourself?
I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of interesting individuals, incredible stories, and breathtaking images of beauty. And trolls, of course. Lots and lots of trolls! It is also a beautiful place to make connections and put your … Read More
Putting Your Best Foot Forward: Manners on Social Media
As my young son is beginning to grow out of his toddler years and into childhood, one thing we’ve been constantly working on with him is his manners. That being said, I would hardly consider him impolite or rude, by any means – he treats everyone he meets with excessive amounts of genuine kindness and warmth. Just the same, we’ve … Read More
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the periphery, saying hi to people who greet them, and only really engaging in brief bits of conversation when people approach them to chat. Then, there’s the second group of people: … Read More
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the day to scroll through my feed and see what all my friends and family have been up to over the past 24 hours. You’ve no doubt read this blog’s title … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More
How to Use Facebook Video Marketing
This is blog is my takeaways from Social Media Examiner Success Summit 2015 (#SMSS15) session with the amazing Amy Porterfield (@amyporterfield) and one of my favorite social media experts. Facebook video marketing ads are new to many people but something you really should get on it. It is one of the fastest rising trends on Facebook right now is video … Read More
The Ins and Outs of Advertising on Twitter
We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with 140 characters or less. Let’s talk Twitter! Tips to Effectively Advertise on Twitter If you’ve spent any time on the platform, you know it’s fast-paced and all about brevity. Your … Read More
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