So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it across all of your marketing platforms. In the past, when a company created marketing content, minimal strategy went into the design and creation of it. Of course, they ensured the … Read More
Is Your Everyday Life Hiding Valuable Business Lessons?
Coming up with authentic, quality content for your blog or online marketing can certainly feel like a struggle sometimes. You may start to wonder if you have anything new to say or anything valuable to offer. Meanwhile, amazing life lessons and business insights are likely hiding in what seems like mundane, everyday life. You just need to know how to … Read More
Your Excuses for Not Blogging Are Bull
There are 1,001 reasons that business owners don’t feel their business needs a blog, and trust me, I have heard them all! You’re not a writer. You don’t know what to write about. You suck at grammar. No one would listen to what you have to say. You can’t afford it. There are a million other business owners in your … Read More
Headlines: 5 Reasons They’re the Hardest Working Part of Your Blog
I like to think of my blog headlines as the doorstep to the rest of my post. If I want readers to cross the threshold and enter the room, I’ve got to give them good incentive to land on my porch in the first place. The value of developing catchy headlines that grab attention is often overlooked when developing blog … Read More
How Often Should I Blog? 5 Things to Remember When Deciding Blog Frequency
I have been blogging for a many years now, and one of the most important elements I had to figure out the start – and that clients with blogs often ask me – what blog frequency is best? However, while figuring out what is manageable for you is important, it isn’t all about frequency. More important than that is making … Read More
How to Use a Blog Post as a LinkedIn Article
With LinkedIn providing a platform for users to write articles and publish their experience to share with their connections, it is no surprise people are itching to get writing. But what do you do when you already have a blog? I have many clients ask if they can use a blog post as a LinkedIn article and the answer is … Read More
Time Saving Tips for Content Marketing
The latest trend in marketing right now is “content marketing” or “content strategy” but what does it mean and how can you capitalize in it? Content marketing is basically how to develop your marketing content strategically and use it across multiple marketing platforms. In the past, when a company created marketing content, very little strategy went into the design and … Read More