People Are People Are People Today, I want to take a moment to talk about the elephant in the room. The thing that many clients, colleagues, and co-conspirators of mine experience, but shy away from discussing. That-Which-Shall-Not-Be-Named. Imposter syndrome. There, I said it! It’s out there, in the open. Now, let’s dig in! At the end of the day, no … Read More
Your Valuable Clients – Treat them Like Gold!
As an entrepreneur, I know my clients are a key aspect of my business. I wouldn’t be able to do what I do without my valuable clients. They trust me to provide them with the best service and support. There are some approaches we use to ensure clients are always getting the gold-standard service they deserve. Don’t be a Stickler … Read More
How to Raise Your Rates Without Sticker Shock
You work hard. Really hard. You receive excellent feedback from your clients and customers on a regular basis. You’re constantly burning the midnight oil to make sure everything is taken care of and kept on-track. In fact, you deserve a raise! Here’s where things get tricky. How do you raise your rates when you’re your own boss? This seems like … Read More
Client Processes and Finding Creative Solutions
As a businessowner, it can be a challenge to shut down the entrepreneurial part of my brain. On the one hand, this has the tendency to drive me (and my family!) a little bit crazy. On the other, it means that throughout everything I do in my day-to-day life, I learn more about smart client processes. I am constantly learning … Read More
Welcoming Our Newest Little Team Member, Leah!
There’s always something fun and exciting going on here at The Marketing Girl and in the life of entrepreneurship, but these past few months have seen the onboarding of a new team member that we’re particularly thrilled about: we’re proud to introduce Leah, the youngest (and cutest!) addition to our team! It might be a while until we have her … Read More
5 Tips for Entrepreneurs… From Toddlers
If you’ve ever had a conversation with a toddler, you know that what sounds like gibberish to the untrained ear often hides surprisingly insightful, funny or touching messages from these little people who are just figuring out the world around them. Similarly, their toddling, fumbling, and emotional volatility belie some valuable life lessons. It’s truly amazing what we can learn … Read More
Challenge: Be a Changemaker
I was at the mall recently with my son, Lucas, taking a play break in the safari-themed toddler play area, when he did something that immediately got me thinking about the importance of thinking for yourself — especially as an entrepreneur. We frequent this play area quite often, as it is conveniently located in the centre of the mall and … Read More
We Can Become Our Idols
Who are your business idols? We all have those people we look up to — not celebrities, necessarily, but the movers and shakers within our industry whom we greatly admire based on their talent, merit, intelligence and success. One of my business idols is Manjit Minhas, “beer baroness,” investor on Dragon’s Den and also named to many noteworthy lists including … Read More
Take a Timeout to Appreciate Your Support Network
Whether you’ve been in business a few months, or for years, you’ve come a long way — and you didn’t get here all by yourself! I’ve been thinking a lot lately about the support I’ve received both within my business, and from my business allies around me, and the importance of acknowledging that support and showing my gratitude. Internally, I … Read More
Dealing With Discrimination
How to Handle the Situation With Grace When You’re Judged Unfairly I had just finished up a meeting with a client and their own clients were arriving in the board room space for a meeting which was to immediately follow ours. As I gathered my things to leave, one of their clients, a male on an all-male team (meeting, incidentally, … Read More
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