Entrepreneurship is hard and not for the faint of heart. So why do we do it, every day, over and over again? I have a long-time disdain for puzzles. When I was a teenager, I house sat for a wonderful older lady who used to do puzzles. The only house rule she had for me was not to touch her … Read More
Event Social Media: The Next Day
What is event social media there for if not to let everybody know about all the cool things you did? It’s always fun scrolling through social media on a Sunday morning. I love seeing posts and videos of all the fun, exciting, and hilarious things the people in our lives got up to on Saturday night. Similarly, there’s nothing like … Read More
Event Social Media: Success in Real-Time
One common complaint you often hear leveled at “today’s generation” and “millennials” is that we spend more time on our phones than we do living real life. While I’m quick to dismiss this sort of finger-wagging, the observation at the centre of this complaint is rock-solid. However, I take a different approach to it. To me, someone posting at a … Read More
Profile Picture: Using a Photo of Yourself?
I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of interesting individuals, incredible stories, and breathtaking images of beauty. And trolls, of course. Lots and lots of trolls! It is also a beautiful place to make connections and put your … Read More
Profile Picture: Using Your Company’s Logo?
I don’t normally make a habit of cruising the mall with my son. He sees the mall as less of a place to buy things and more of a cruel, unusual method of psychological torture. But with another growth spurt coming up, we needed to hit the mall. As we were making our way down the spacious corridors, I was … Read More
Putting Your Best Foot Forward: Manners on Social Media
As my young son is beginning to grow out of his toddler years and into childhood, one thing we’ve been constantly working on with him is his manners. That being said, I would hardly consider him impolite or rude, by any means – he treats everyone he meets with excessive amounts of genuine kindness and warmth. Just the same, we’ve … Read More
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the periphery, saying hi to people who greet them, and only really engaging in brief bits of conversation when people approach them to chat. Then, there’s the second group of people: … Read More
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the day to scroll through my feed and see what all my friends and family have been up to over the past 24 hours. You’ve no doubt read this blog’s title … Read More
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More