Event Social Media: The Next Day

The Marketing GirlSocial MediaLeave a Comment

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What is event social media there for if not to let everybody know about all the cool things you did? It’s always fun scrolling through social media on a Sunday morning. I love seeing posts and videos of all the fun, exciting, and hilarious things the people in our lives got up to on Saturday night. Similarly, there’s nothing like … Read More

Event Social Media: Success in Real-Time

The Marketing GirlSocial Media1 Comment

Event Social Media

One common complaint you often hear leveled at “today’s generation” and “millennials” is that we spend more time on our phones than we do living real life. While I’m quick to dismiss this sort of finger-wagging, the observation at the centre of this complaint is rock-solid. However, I take a different approach to it. To me, someone posting at a … Read More

Profile Picture: Using a Photo of Yourself?

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Profile Picture

I love how social media has such a high level of engagement with people on a day-to-day basis. The internet is a big, wide, crazy place. It is full of interesting individuals, incredible stories, and breathtaking images of beauty. And trolls, of course. Lots and lots of trolls! It is also a beautiful place to make connections and put your … Read More

How to Identify and Market Towards Your Target Audience

The Marketing GirlContent Development, Entrepreneurship, Online Marketing, Social MediaLeave a Comment

I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into the “how” of it all. In this post, I’ll cover all the details that you’ll need to know when it comes to determining who your target audience is, adjusting your … Read More

Nine Best Practices to Maximize Your Facebook Interaction

The Marketing GirlContent Development, Online Marketing, Social MediaLeave a Comment

Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at for a fair while now, and while the frequent changes can be intimidating, there are definitely some tried-and-true best practices that we can impart to boost your Page’s engagement and … Read More