Lessons in Social Media from Christmas Favourites: Miracle on 34th Street

In honour of the Christmas season, we will be sharing 1 blog post a week inspired by Christmas movie favourites. In each post, we will share one tip on how you can improve your social media marketing through the holidays and into the new year.

This Week’s Feature: Miracle on 34th Street
In Miracle on 34th Street, the fierce competition between Macy’s and Gimbels becomes friendly when Kris Kringle sets off a race of mutual recommendations. Analysis of social media users has shown that when friends or other trusted brands offer recommendations, users are more likely to follow links and make purchases than when they encounter advertising done on a business’s own behalf. The interactive nature of social media is one of the key benefits of marketing in this format, and one worth keeping in mind!

Lesson in the Movie:

There are many marketing lessons in this movie. Firstly, it is interesting to note that without the movie, the Macy’s parade might still be a local-news-only phenomenon.

For today though, your takeaway is this: When someone recommends you, whether an individual or another business, take a moment to thank them publicly. It is a great opportunity to give them kudos and make the recommendation public without doing it in a shameless way. It will boost traffic for both of you!

It is important to note that if the recommendation is meant to be a quiet kudos between two colleagues, then it should stay that way – consider the source of the recommendation and how they would feel about the publicity.

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