M2i Development Corp.


M2i Development Corp. is the residential real estate arm of Matco Investments Inc., a Calgary-based commercial real estate development company whose iconic portfolio includes Eighth Avenue Place, Canada’s first LEED Platinum high-rise AAA office building.

On the residential side, it had launched a new condo development called, SoBow, in Inglewood. The project and company had no social media presence to build awareness or generate sales. They wanted to build an online community on Facebook and Twitter while engaging with local neighbourhood stakeholders to develop relationships within the community.


The Marketing Girl team developed and managed social media contests and advertisements to boost social media followings and interactions. The TMG team reached out to neighbourhood businesses through social media channels and forged relationships by engaging in conversations, sparking discussion and promoting their online ventures. By engaging with locals, the SoBow project grew broad brand awareness and generated website traffic and numerous leads for the sales team.

Amanda was vital in implementing a profile for SoBow, our first residential development.

With the second social media account, Amanda did a great job of giving SoBow a distinct, specific profile and building upon the strengths of the original M2i profile while remaining true to the company’s integrity and corporate positioning. Amanda was also critical in representing us publicly at sponsored events and within the social media community.

– Ted Gaisford, Marketing Manager


In a matter of a few months, M2i went from 0 to 500 followers on Twitter and continued to gain followers at a growth rate of 10-15% per week. They also built lasting relationships within the Inglewood community and attended community events on a weekly basis. Once the accounts ran smoothly, we conducted internal training on both Facebook and Twitter platforms so they could continue managing the accounts efficiently.

I cannot say enough about Amanda’s creativity, professionalism and dedication. I would have been lost without her on several instances – her results for us have been stellar.

Amanda easily worked with our branding company and digital firm to create, develop and implement several social media campaigns.

I would recommend Amanda to anyone needing guidance in their marketing and social media. She is one of a kind!

– Ted Gaisford, Marketing Manager